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Allysha and Max Canter

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Direct Selling Association (DSA)

Who is the DSA?

Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial salesforce. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful.


To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure member companies’ products and the direct selling opportunity is conducted with the highest level of business ethics.

Direct Selling Company Members

DSA Members are direct selling companies that have completed the application process and recommit annually to our Code of Ethics. Members receive full access to our slate of benefits and are given unique opportunities to be leaders in the industry. Yearly, 20% of the membership is subject to our Random Review process to verify their continued compliance with the Code of Ethics.

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